Get Grafting

I came up with the creative platform of Get Grafting for JD Sports & Love Island’s partnership in 2021.
This platform worked well as the red thread between both brands; allowing them own “grafting” over the summer, be it for workouts or romance.

We pitched a 360 campaign which included Product Placement (the JD gym & activewear), social content (the Graft-o-meter), and experiences (ex-Islander workouts streamed from Casa Amor) - all of which really sweat the Love Island IP & License, making the partnership work hard for JD.